7.24.2008

rice chex... now gluten free!

I've been enjoying General Mill's gluten free reformulation of Rice Chex for a couple of weeks now without incident. To call this a breakthrough is a serious understatement. Nearly every one of the major cereal companies (Kellogg's, etc) use Barley Malt in nearly all of their cereal formulations that you would think could be gluten free. And as you may know, Barley Malt is definitely full of gluten.

The great thing about this cereal is that General Mill's has substituted molasses (definitely gluten free!) for the Barley malt. It hasn't affected the flavor or crunch a single bit.

Now if only Kellogg's would take notice and reconsider their Rice Krispies formulation (not gluten free!).

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